The heads of the IDMAT group since 2000, Philippe Cantet and Lucas Merceron, crop specialist and steel specialist, have joined forces to provide a personalised, complete and French-labeled solution. “This duo has managed to develop an innovative and responsible company, whose goal is to support producers in the physical protection of their marketable fruit and vegetables grown in the open ground,” says Thomas Piou, sales manager of IDMAT.
“Our product range is divided into three families: Manufacturing, Support & Securing Products and Essential Products”
The company’s activity revolves around the physical protection of crops against climatic hazards. “Initially, we were designers of anti-hail solutions, but we increasingly started working more on preventing the ravages caused by pests and the ever-increasing amount of sunshine and storms. Our range of innovative and ergonomic products is divided into three families, which are the Manufacturing: anchoring, post covers etc.; the Support & Securing Products: cabling, wire, cable ties, plastic accessories (polypropylene, polyamide) etc.; and the Essential Products: nets and posts.”
“Above all, we are producers”
Just like in the INDITEX group, all the ideas are guided by the users themselves, including IDMAT Arboriculture. “We are the first prescribers and therefore the first to be impacted, which pushes us to be reactive. The innovations are then fed back by the field technicians to create an exchange with the design office before carrying out tests.”
“Eco-responsibility is a pillar of our development”
IDMAT, in the HVE (High Environmental Value) development phase, is fully committed to ecological responsibility and chooses to follow an environmentally-friendly strategy, even though a balance must be found between capacities and objectives in order to find the best solution.
“Offering physical solutions is the first eco-responsible idea. Indeed, these solutions allow the players in the open ground fruit & vegetable sectors to reduce the frequency of synthetic treatments, giving them the chance to implement Integrated Biological Protection (IBC), which is environmentally-friendly and reliable for humans.”
As stated previously, climate change is resulting in the proliferation of these pests, and this change is taking place at a time when synthetic products are being banned from use.”
“We are protecting ourselves from pests today, but the goal is to always be able to meet the needs of our customers. To date, we haven’t found a better solution than physical protection, which however, requires constant research and innovation. The end goal is to make the production safer while taking the environment and consumer expectations into account.”
The group, with its 40 employees, various activities in its 400 hectares of plots, and the confidence of all its customers, generates ten million Euro in turnover, the investment of which is divided into 3 areas: human investment in technical skills, investment in support and control tools, and investment in increasing production capacity. “This commitment to growth and continuous improvement will allow IDMAT Arboriculture’s to stay on top,” says Thomas Piou.
Source – https://www.freshplaza.com