Space is limited. Reserve your Webinar seat now at: https://www3.gotomeeting.com/register/440220822 Various studies on demand show that trust, behavioural constraints and perception of the customer value proposition are among the key factors influencing microinsurance purchase decisions. A good promotion strategy has a potential to make a difference. How can microinsurance providers develop promotional campaigns that are designed to strategically position their microinsurance offering? What are some tips in planning a promotional campaign that is suited to the target audience? What are examples of appropriate and well-designed promotion activities using a variety of different media channels? Join us as we explore these questions in a webinar on “Good Practices in Promoting Microinsurance Products” on 28 November, from 15:00-16:15 CET, with panelists: • Nancy Lee, President of Social Marketing Services (www.socialmarketingservice.com/) and lead author of the upcoming Facility publication entitled “Best Practices in Promoting Microinsurance Products” • Miguel Solana, Microinsurance Officer at the ILO Microinsurance Innovation Facility and co-author of the same upcoming publication; • Jasmin Suministrado, Knowledge Officer at the ILO Microinsurance Innovation Facility who will be moderating the event. The webinar will feature promotion strategies of the following, among others: • Alternative Insurance Company in Haiti (http://www.aic.ht/), with Isabelle Delpeche, Microinsurance Manager • Aseguradora Rural in Guatemala (http://www.banrural.com.gt/),  with Leticia Gonçalves, ILO Microinsurance Fellow • Old Mutual Life Assurance Company in South Africa (http://www.oldmutual.co.za/), with Tlalane Ntuli, Marketing Manager, Mass and Foundation Cluster Title: Good Practices in Promoting Microinsurance Products Date: Wednesday, November 28, 2012 Time: 3:00 PM - 4:15 PM CET After registering you will receive a confirmation email containing information about joining the Webinar. System Requirements PC-based attendees Required: Windows® 7, Vista, XP or 2003 Server Mac®-based attendees Required: Mac OS® X 10.5 or newer Mobile attendees Required: iPhone®, iPad®, Android™ phone or Android tablet