According to Gabriel Figueroa, the director of Alpine Fresh, this season, the traditional varieties have quality and size issues, as sizes and volumes are smaller. In fact, the main projections indicate that there will be a 10% to 20% decrease in this year's production. However, he said, "Our Ventura and Sekoya berries are showing a very stable quality in the market, just as we expected."

Alpine Fresh started shipping its blueberries to the Chinese market on week 29. Figueroa said that consumers in China like large, crispy blueberries with visible pruins and low acidity, such as the Sekoya varieties.

"Understanding the habits of the Chinese consumer is crucial to succeed in the blueberry market. Westerners like to add blueberries to their yogurt or cereals. Meanwhile, Chinese consumers prefer to enjoy blueberries as a snack. In addition, jumbo sizes are very popular," the executive stated.

Source - https://www.freshplaza.com