Yanmar Turkey, the full subsidiary of Japanese giant Yanmar in Türkiye, exports agricultural equipment produced in Türkiye under the YTAgri brand to a wide geography from the Far East to Europe, from North Africa to the Caucasus. In this way, it contributes to Yanmar's global growth strategy.
It provides strong support and plays a critical role in the international expansion of the Turkish agricultural equipment sector.
Yanmar Turkey, a full-fledged subsidiary of Yanmar, one of the world's leading agricultural companies, makes a significant contribution to Türkiye's export potential with its quality-focused agricultural equipment. While providing farmers with efficiency with its quality and service-focused equipment, it continues to strengthen Türkiye's agricultural equipment exports worldwide. The Japanese giant also provides support to agricultural equipment manufacturers in Türkiye in the areas of design, production, branding and after-sales services, facilitating export processes.
The product range, which is offered to the market under the YTAgri brand and includes more than 250 agricultural equipment, offers comprehensive solutions to the different needs of farmers, from feed mixers to ploughs and rotary tillers, from seeders to balers. These products, which have been certified according to the sales region, are in high demand in world markets with their superior performance, durability and efficiency-oriented designs. Today, YTAgri branded agricultural equipment is exported to many countries, especially the Far East, Middle East, North Africa, Europe and the Caucasus.
Yanmar Turkey Agriculture Business Line and Business Development Director Murat Balkan Kanbir reminded that YTAgri was established as part of Yanmar Turkey’s investments in the agricultural sector and said, “We are a brand that targets the production, sales, long-lasting use and superior after-sales of high-quality agricultural machinery. Our field of activity is primarily agriculture; we are involved in many areas such as soil processing, planting, harvesting and agricultural mechanization. We offer a wide range of solutions with all equipment that can be used with tractors in our product range. We organize the current production with our domestic suppliers and offer these equipment to world markets with the YTAgri brand under the Yanmar guarantee. At the same time, we continue to strengthen our agricultural equipment sales with our widespread sales and service network in the country.”
Supporting farmers every step of the way
YTAgri combines the global assurance of Japanese technology giant Yanmar with the expertise of domestic manufacturers in Türkiye, offering strong and reliable solutions for farmers' needs. The brand, which has been steadily increasing its market share with its user-friendly and highly efficient machines, makes a difference with its high-quality and durable products as well as its modular design, logistic support and customer-focused solutions. The products, which are controlled with Japanese engineering tradition, offer high performance against difficult field conditions. YTAgri, which also makes a difference with its after-sales services, is with the farmer at every step. It provides fast technical support, spare parts supply and periodic maintenance services with its authorized sales and service network throughout Turkey. At the same time, it establishes strong ties with farmers through user training, field demos and agricultural fairs, supporting them to do conscious and efficient agriculture. It also lightens the burden of farmers with financial solutions and campaigns.
YTAgri expanded its product portfolio in 2025 and introduced new machines that will contribute to agriculture to farmers. The products included in the portfolio this year include the new Round Baler, Stone Burying Machine, Grass Silage Machine, Vertical Feed Mixer, and Square Baler. YTAgri continues to increase productivity in agriculture and support sustainable production with its innovative product range and holistic service approach to farmers.
A powerful window to the world
Yanmar Turkey Agriculture Business Line and Business Development Director Murat Balkan Kanbir stated that they alone realized more than 65% of agricultural equipment exports from Türkiye to Japan and noted the following: “As YTAgri, our main goal in Türkiye is to contribute more to both the domestic market and exports by increasing our product range and sales. At the same time, we want to be a pioneering brand that supports Turkish farmers' transition to sustainable and modern agricultural practices. Our long-term vision is to be the first brand that comes to mind when it comes to quality, trust and efficiency in the field of agricultural mechanization. With this vision, we not only support our producers to grow their businesses with the exports we realize in the Far Eastern markets, especially in Japan, but also increase the recognition and competitiveness of the Turkish agricultural sector on a global scale. Turkey is the largest producer in Europe with over 2.000 registered agricultural equipment manufacturers (TUIK 2022). We carry this potential further with Yanmar's global network and experience. Reaching a level of over 10 million dollars in 4 years from a symbolic export volume of 15 thousand dollars is the “It shows how successful and promising it is. We continue to move forward with firm steps with our belief in the future of Turkish agriculture.”
Source - https://raillynews.com
