Huelva's strawberry sector is attending Fruit Logistica at a point in the campaign, which kicked off in late December, when low temperatures are taking a toll on production volumes, which currently stand below those of previous campaigns.

The cold is causing the fruit not to ripen, leading to market shortages; as a result, prices are stable and remain at good levels. During the month of January, the average price at origin reached 2.32 Euro per kilo.

Prospects for the coming days, according to Freshuelva, are for low temperatures to continue, which will likely lead to demand exceeding supply in both the domestic and the export markets.

Six companies with Freshuelva at Fruit LogisticaFreshuelva, along with six of its strawberry and red fruit production companies, will again attend Fruit Logistica, in Berlin, between 4 and 6 February. These companies are Grufesa, Surexport, Plus Berries and Euroberry, which will have their own stands, and Cuna de Platero and Bonafru, which will share a stand with Extenda.

They will attend the fair with the goal of strengthening their position in the European market and exploring the possibility of entering new ones, namely in Asia or the Middle East. Furthermore, Freshuelva will continue in the same line started at last year's edition of Fruit Attraction, held in October in Madrid, focusing on the promotion of the health benefits of berries.

The companies will be at Hall 18, as part of Andalusia's booth, along with other companies from the region.

Source - http://www.freshplaza.com