India - Upaj by Absolute is solving the 'unseasonal rainfall' loss for farmers with a first-of-its-kind, DIY Insurance Marketplace in collaboration with DigiSafe

19.12.2022 892 views

Unexpected rainfall in various states has harmed the ready-for-harvesting crops such as rice, soya bean, cotton, pulses, and vegetables at a time when India is facing a likely food grain shortfall due to decreased sowing of Kharif crops, particularly paddy. Additionally, unseasonal rain is likely to cause damage to 15 to 20% of summer-seeded crops. India's millions of rural smallholders are expected to be hit by bad crops. As a result, the need & demand for crop insurance is likely to increase.

Crop insurance guards farmers against two potential losses: the loss of crops - caused by natural disasters, and the loss of income - caused by a drop in the price of agricultural products. Parametric Crop Insurance, however, is based on predetermined characteristics like rainfall rather than crop yield. Through Parametric Crop Insurance offerings, farmers can get faster claim settlements during natural or weather calamities like unseasonal rainfall.

While acknowledging the challenges in traditional insurance models, recently, Devendra Fadnavis, Maharashtra's Deputy Chief Minister, was reported emphasizing the importance of crop insurance and recommending active innovations in the Agri-fintech ecosystem.

Absolute's first-of-its-kind DIY insurance platform, built on its AgCloud ecosystem Upaj, is emerging as a concrete solution to farmers' problems, establishing safety nets in place to shield all types of farmers from catastrophic weather events. With DIY insurance marketplace, farmers will have the freedom to select parametric insurance products from several insurers available at their respective pin codes.

Upaj, world's first universal AgCloud ecosystem by Absolute, provides full-stack agronomy solutions to farmers to get crop advisories through AI & ML. It has enabled the feature of crop insurance for added security of the farmers. Creating India's first DIY marketplace for parametric crop insurance, Upaj by Absolute allows farmers to custom-create their own insurance cover for the amount they want and helps farmers to calculate the insurance premium for specific crops,pertaining to their areas and the coverage amount.

Sourabh Bagla, Director of Upaj, Absolute said, "Crop insurance programs have existed in the past, but they have been plagued with limited adoption and slower evaluation rates. With a tech-driven strategy and a focus on parametric insurance, we intend to speed up the procedure while retaining its accuracy. We believe that by establishing a sustainable ecosystem that intervenes at every stage of the farming life cycle, we can support resilient producers to thrive by shifting to sustainable techniques."

Anupam Shrey, Founder, Digisafe said, "With this collaboration, we aim to bolster the government's efforts in the existing insurance schemes and complement them with our services for deeper rural penetration. Our motivation is derived from ensuring a sustainable and better livelihood to the farmers economically, as we believe that they play a crucial role in driving the economic wheels of the country."

About Absolute®

Absolute® is a pathbreaking bioscience company leveraging the best of nature, science and exponential innovations to Build a Better Future - For People, For Planet. 

Intersecting plant biology, microbiology, omics, epigenetics & AI, the company has been developing one of the world's first and largest Nature Intelligence Platforms, which constitutes one of the world's largest microbial, secondary metabolite, signaling molecules and other advanced biocontrol and stimulating agent libraries, all of which power Absolute's AgCloud Platform & Global Trade Platform.

Founded in 2015, Absolute®️ currently operates across 16+ countries. Backed by Sequoia, Tiger Global, and Alpha Wave, Absolute's angels include Nadir Godrej- MD of Godrej Industries, Kamal Aggarwal- Promoter of Haldiram, and Kunal Shah-CRED among others.

About DigiSafe 

DigiSafe is an Insurtech startup that recognizes the need for rural insurance penetration in India. DigiSafe intends to be the Local Digital Insurtech for the economically backward areas in India, where they can offer their simplified products, crop, livestock and other insurance products.

Source - https://www.prnewswire.com

14.06.2026

Zurich Australia partners with Crop Risk Underwriting

Zurich Australia has partnered with Crop Risk Underwriting (CRU), a specialist crop insurance underwriting agency and part of the 360 Group of Companies, to provide crop insurance in Australia from June 1, 2026.

14.06.2026

Fiji - Crop cover push: Scheme to help farmers recover faster, says Tunabuna

Over the past 10 years, natural disasters have wreaked havoc through farmlands costing Government more than $700million.

14.06.2026

Canada - Tornado warnings and hail put southeast Saskatchewan insurers on alert

A severe weather outbreak across 29 rural municipalities is set to drive a wave of home, auto and crop insurance claims.

14.06.2026

India - Maharashtra storms damage 18,121 hectares of bananas

Unseasonal rainfall, strong winds, and hailstorms have affected crops across more than 61,000 hectares in 27 districts of Maharashtra, India, with banana plantations accounting for a large share of the reported losses. 

14.06.2026

Colombia passes law to track cattle and keep deforestation-linked beef out of supply chains

Colombia has enacted a landmark law requiring the cattle industry to trace livestock and prove beef supply chains are free from deforestation, a measure environmental groups say makes it the first tropical forest country to adopt such a nationwide framework.

14.06.2026

Syngenta eyes deeper market expansion as Bangladesh agriculture embraces digital transformation

Company strengthens support for farmers through digital advisory platforms, crop insurance, mechanisation services, and climate-resilient agriculture initiatives.

04.06.2026

India - Delhi raises crop damage compensation after 10 years by over 50% to Rs 75,000 per hectare

In a major relief for farmers, the Delhi government has increased compensation for crop loss caused by rain and hailstorms from Rs 20,000 per acre to Rs 75,000 per hectare.

04.06.2026

Why Tech-Driven Agro-Insurance Has Stumbled in Ethiopia

For decades, Ethiopia’s agricultural sector has remained trapped in a dangerous paradox.